Autoplay: The total views, lasting at least 3 seconds, that occurred by the autoplay feature. The "play" button was not clicked for these views.

Brand Posts: The total number of posts by the brand during the reporting period.

Change In Fans: The total number of fans gained/lost during the reporting period.

Change in Fans By Day: Percent increase (or decrease) of fans, calculated daily, for all brands during the reporting period.

City: The top cities of where your fans are geographically located during the reporting period.

Comments: Total number of comments that occurred during the reporting period.

Country: The top countries of where your fans are geographically located during the reporting period.

Default Reporting Period: The previous 30 days.

Engaged Users: The total number of unique users that have engaged (like, comment, share) during the reporting period.

Engaged Users by Gender: A breakdown of engaged users by gender and age during the reporting period.

Engagement Per Post: The average engagement per post during the reporting period. 

Fan Growth - Peak Day: Date of highest increase in period over period fan growth during the reporting period.

Link Clicks: Number of clicks on bitly links created by GroundSpark during the reporting period.

Most Engaging Post: The post with the highest number of comments/likes/shares during the reporting period.

Organic Impressions: The number of times a User saw your post in their News Feed or on your Page, including people who saw it from a story shared by a friend when they liked, commented on or shared your post, answered a question or responded to an event.

Organic Reach: The number of unique Users who saw your post in their News Feed or on your Page, including people who saw it from a story shared by a friend when they liked, commented on or shared your post, answered a question or responded to an event.

Page Fans by Gender: A breakdown of page fans by gender and age during the reporting period.

Paid Impressions: The number of times a User saw your post from a sponsored product, such as a Page Post Ad or Sponsored Story.

Paid Reach: The number of unique Users who saw your post from a sponsored product, such as a Page Post Ad or Sponsored Stories

Percentage (%) Change in Fans: Increase or Decrease in fans over the previous reporting period.

Post Clicks: The number of clicks a post received during the reporting period.

Posts: The total number of both brand and user posts to the page during the reporting period.

Reach by Gender: A breakdown of reach by gender and age during the reporting period.

Reach Per Engaged User: The average Reach per engaged user during the reporting period. Also read as, average number of followers for all engaged users during the reporting period.

Reach Per Post: The average reach per post during the reporting period.

Reactions: Total number of reactions (Like + Love + HaHa + Wow + Sad + Angry + etc) on posts published during the reporting period.

Relative Share of Engagement: Each brand's engagement as a percent of the total engagement across all brands during the reporting period.

Relative Share of Fans: Each brand's fans as a percent of the total followers across all brands during the reporting period.

Shares: Total number of shares that occurred during the reporting period.

Top Clicked Links: The top 10 most clicked bit.ly links created by GroundSpark during the reporting period.

Top Posts: The top posts, based on Total Engagement (Reactions, Comments, Shares) during the reporting period. Conatins image, copy, date published, reactions, comments and tags.

Total Activity: The total number of posts on an account.

Total Clicks to Play: The total number of times the "play" button on a video was clicked. Does not include auto-play.

Total Engagement: Total number of Reactions (like, love, haha, wow, sad, angry, etc), comments and shares that occurred during the reporting period

Total Fans: The total number of fans at of the end of the reporting period.

Total Impressions: The total number of times a post from your Page is displayed, whether the post is clicked or not during the reporting period. Users may see multiple impressions of the same post.

Total Reach: The total number of unique Users who could have seen any content associated with your Fan Page (including any ads or sponsored stories pointing to your page) during the reporting period.

Total Video Views: Total views of at least 3 seconds that all videos received. Includes autoplay views of at least 3 seconds.

User Posts: The total number of posts by a Facebook user to the page during the reporting period.

Video Average Time Watched: The average total seconds that video views lasted.

Video Length: The length of the video.

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