Carousels: Number of carousels (multiple images in one post) posted to Instagram by each brand during the reporting period.

Change In Followers: The total number of followers gained/lost during the reporting period.

Change in Followers By Day: Percent increase (or decrease) of new followers daily for all brands during the reporting period.

Comments: Total number of comments that occurred during the reporting period.

Default Reporting Period: The previous 30 days.

Engaged Users: The total number of unique users that have engaged (likes + comments + shares) with a post during the reporting period.

Engagement: Total of Likes and Comments on Instagram Posts during the reporting period.

Engagement Peak: The day with the highest total engagement during the reporting period.

Engagement Per Post: The average engagement per post during the reporting period. 

Followers: Total Followers of Instagram Account during the reporting period.

Images: Number of photos posted to Instagram during the reporting period.

Likes: The total likes on posts posted within the reporting period.

Most Engaged Users: Users that have commented the most during the reporting period.

Most Engaging Post: The post with the highest amount of total engagement during the reporting period.

Most Followed Users: The users with the highest amount of followers during the reporting period.

Posts: All posts published to Instagram during the reporting period.

Potential Reach: The total number of users who could have seen any content associated with your page. Calculated by summing the number of followers for all engaged users during the reporting period.

Reach Per Engaged User: The average Reach per engaged user during the reporting period. Also read as, Average number of followers for all engaged users during the reporting period.

Reach Per Post: The average reach per post during the reporting period.

Relative share of Engagement: Each brand's engagement as a percent of the total engagement across all brands during the reporting period.

Relative Share of Followers: Each brand's followers as a percent of the total followers across all brands during the reporting period.

Top Posts: The top posts, based on Total Engagement (Likes and Comments) during the reporting period. Contains image, copy, date published, likes, comments and tags.

Total Engagement: Total number of likes and comments that occurred during the reporting period.

Total Engagement By Day: Total Engagement (likes and comments) for each brand broken down daily for the reporting period.

Total Followers: The total number of Instagram followers at of the end of the reporting period.

Total Share of Activity: Each brand's activity compared to total activity across all brands during the reporting period.

Videos: Number of videos posted to Instagram during the reporting period.

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