Change in Followers: The  total number of followers gained/lost during the reporting period.

Comments: Total number of  comments that occurred during the reporting period.  
Company Updates: The total  number of company updates during the reporting period.  

Default Reporting Period: The previous 30 days.

Engaged Users: The total number of unique users that have engaged (likes + comments + shares) with a post during the reporting period.

Engagement Peak: The day with the highest total engagement during the reporting period.

Engagement Per Post: The average engagement per post during the reporting period. 

Followers: Total Followers of LinkedIn Account during the reporting period.

Impressions: The number of times your updates were seen during the reporting period.

Impressions Per Engaged User: The average impressions per engaged users during the reporting period. 

Impressions Per Post: The average impressions per posts during the reporting period.

Job Postings: The total number of job postings during the reporting period.

Likes: Total number of likes that occurred during the reporting period.

Link Clicks: Number of clicks on bitly links created by GroundSpark during the reporting period.

Most Engaged Users: Users that have commented the most during the reporting period.

Most Followed Users: Users that have the most connections during the reporting period. (Limited to 500 connections)

Post Clicks: The total number of clicks on your posts that occurred during the reporting period.

Posts: The total number of updates published by the company during the reporting period.

Potential Reach: The total number of users who could have seen any content associated with your page. Calculated by summing the number of followers for all engaged users during the reporting period.

Reach Per Engaged User: The average Reach per engaged user during the reporting period. Also read as, Average number of followers for all engaged users during the reporting period.

Reach Per Post: The average Reach per post during the reporting period. 

Shares: Total number of shares that occurred during the reporting period.

Top Clicked Links: The top 10 most clicked bit.ly links created by GroundSpark during the reporting period.

Top Posts: Top 10 Posts, based on Total Engagements (Likes, Comments, Shares), during the reporting period. Contains image, copy, date published, likes, comments, shares, post clicks, link clicks and tags.

Total Comments: The total number of comments that occurred during the reporting period.

Total Engagement: Total number of likes, comments, and shares that occurred during the reporting period.

Total Followers: The total number of people following your company page.

Total Likes: The total number of likes that occurred during the reporting period.

Total Shares: The total number of shares that occurred during the reporting period.

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